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Analytics

The dashboard and every report: messaging, conversations, agents, campaigns, automation, AI, commerce, attribution and API usage.

  1. Analytics overviewWhat reports Analytics offers, who can see each one, how to pick dates and a day boundary, and how to read the notes about freshness and missing figures.
  2. DashboardRead the Analytics Dashboard, with its key figures, charts and sections, and change the period it covers.
  3. Messaging reportSee how many messages you sent and received each day, and the delivery status each sent message has reached.
  4. Conversations reportSee how many conversations were opened and answered, and how many were resolved or missed their first-response deadline, day by day.
  5. Agents reportSee how many conversations each agent was assigned and resolved, and how many messages they sent, and understand which agents you're allowed to see.
  6. Campaigns reportCompare the broadcasts that started in a range, with how many recipients each reached and how many replied.
  7. Automation reportSee how many flow runs started each day and how they ended: completed, failed, cancelled or stopped.
  8. AI agents reportSee how much your AI agents and the inbox copilot were used, what they cost, how confident they were, and why they handed conversations to a person.
  9. Commerce reportSee carts, orders, payments, revenue and abandoned carts from your WhatsApp shop, day by day.
  10. Leads and attributionSee which ads, links and campaigns bring you conversations, mark conversations as leads or conversions, and enter ad spend to see cost per lead.
  11. API usageSee how many requests each API key and connected app made per day, with errors and rate limits, and whether the two independent counts agree.

Still need help?

Write to us at [email protected] and tell us what you were trying to do. Already a customer? Sign in to IconEngage — the same articles are under Help in the app.