Campaigns report
Compare the broadcasts that started in a range, with how many recipients each reached and how many replied.
The Campaigns report lists every broadcast that started sending in the range, with its recipient counts and reply rate, and totals across all of them.
Note: Every role except Billing Administrator can see this report.
Go to Analytics › Campaigns. To change the days, set From, To and, if offered, Day boundary, then click Apply. A broadcast appears on the day it starts sending.
Totals over the range
| Figure | What it means |
|---|---|
| Recipients | Every recipient of these broadcasts, whatever happened to them. |
| Reached | Recipients the message actually got to: sent, delivered, read or replied. Excludes recipients IconEngage declined to message, those still waiting to be sent, and failures. |
| Replied | Recipients who replied to the broadcast. |
| Campaigns | How many broadcasts started in the range. |
| Reply rate | Replied as a share of Reached. |
Campaigns in this range
One row per broadcast: Campaign, Status, Started, Recipients, Reached, Delivered, Read, Replied and Reply rate.
If more broadcasts started than the table can list, a note says so. The totals above still cover every one of them, not just the rows shown.
What these counts leave out
These notes appear on every report, whatever the numbers, because you can't tell from the numbers alone whether they apply:
- Replies are only counted when the customer quotes your message. A reply is linked to a broadcast only when the customer uses WhatsApp's reply option on it. A customer who answers in a new message isn't counted, so your true reply rate is higher than the one shown.
- Delivered and Read are minimums. Delivery and read receipts aren't written back onto broadcast recipients, so a recipient who received and read the message can still show as sent. Reached is correct; its split into delivered and read is not complete.
Tip: For a single broadcast's live progress and recipient list, open it from Campaigns › Broadcasts. See Campaign results.
Related
- Dashboard: the Campaign funnel and Top campaigns
- Leads and attribution: conversations, leads and conversions your broadcasts brought in
Still need help?
Write to us at [email protected] and tell us what you were trying to do. Already a customer? Sign in to IconEngage — the same articles are under Help in the app.