Broadcasts overview
What a campaign is, how one moves from draft to completed, and how to read the campaign list.
A broadcast (called a campaign in the app) sends one approved WhatsApp template to a list of contacts. Each campaign is made of three things: an audience, an approved template and a schedule. Nothing is sent until you send it.
Go to Campaigns › Broadcasts. The page is titled Campaigns.
How a campaign works
- Build an audience from a saved segment of contacts. See Audiences.
- Compose the campaign: choose the audience and an approved template, fill in the template's blanks, and choose when and how fast to send. See Create a broadcast.
- Resolve the audience: this turns the audience into a fixed list of recipients, leaving out anyone who opted out or is missing a value the message needs.
- Send a test to yourself or a colleague (optional, but recommended).
- Send now or at a set time, then pause or resume if needed. See Schedule and send.
- Watch the results as they come in. See Campaign results.
The campaign list
| Column | What it shows |
|---|---|
| Campaign | The campaign's name. Click it to open the campaign. |
| Status | Where the campaign is (see below). |
| Recipients | How many recipients the fixed list has, or Not resolved yet for a draft. |
| Progress | A live progress bar for campaigns that have a recipient list. |
| Updated | When the campaign last changed. |
Use the status buttons above the list to show campaigns in one status, or All.
The buttons at the top of the page take you to Audiences, Opt-outs, and, if your role can see them, Tracked links and Attribution.
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Composed. The audience has not been turned into a list yet. |
| Ready to send | The audience is resolved and the campaign can be sent. |
| Scheduled | Sent, and waiting for its start time. |
| Sending | Working through the recipient list now. |
| Paused | Stopped by a person, or by the system (for example when your WhatsApp credits or message allowance run out). The list is kept, and the campaign can be resumed. |
| Completed | Every recipient reached a final state. |
| Cancelled | Stopped for good. It cannot be resumed. |
Only Draft and Ready to send campaigns can be edited or deleted. Once a campaign has sent anything, its record stays.
Limits to know
- A single campaign sends to at most 10,000 recipients.
- Only templates Meta has approved for your WhatsApp account can be used. See Message templates.
- Template messages use your plan's message allowance and your WhatsApp credits. See WhatsApp credits and Usage.
Who can do what
| Task | Roles |
|---|---|
| See campaigns, audiences, progress and opt-outs | Everyone except Billing Administrators |
| Create and edit campaigns and audiences | Owners, Admins, Marketing Managers |
| Resolve, test, send, pause and resume | Owners, Admins, Marketing Managers |
| Delete unsent campaigns | Owners, Admins |
Related
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